Sometimes the hardest thing to do is to get started. It can be the same feeling no matter whether it is writing a blog, giving a presentation, writing the content for a workshop, writing a post on Facebook or Linkedin, setting up a PowerPoint presentation or writing emails to your list marketing your programs or products.
You get it!! Sometimes you feel like giving up … You’re NOT ALONE!!! I used to feel the same. I was stuck. Many people I speak to, and many of my clients when they start working with me, say the same thing.
Let me share with what I’ve learnt over the past 5 years + in business and how you can also shift how you are feeling about getting started on all the things I mentioned above.
- Start with the end in mind. Think about what you want to achieve by writing or presenting. Is it to educate your audience, is it to ask for business, or is it to sell something? Start by writing down your intention. What do you want to happen at the very end? That way you’ll know what you need to include.
- Understand intimately the problem your perfect client (Avatar) has. This is most likely going to be the thing that you sell, or fix by running your business. If you are not sure, ask yourself what is it that keeps your perfect client awake at 2am, that problem that they have and are looking for someone to solve for them. If you need even more clarity about this problem, do some research by asking people you imagine are your perfect client about their biggest problem. People love to tell you their problems so they WILL tell you!
- Get to know the feelings and language of your perfect. You can also check this when you are doing your research. Are they frustrated, overwhelmed, stuck, not sure what to do next, sick and tired of looking for a solution, not sure how, tired or lonely? Are they telling you they are ready to give up, stop, is it all too hard, or are they telling you they don’t know where to start? Begin to feel their problems and feelings and use the language they use. This will have them attracted to you because they will know that you understand their problem.
- Now you’ve done the research, you can speak, write, post, blog with that one person in mind. Let me explain this even more … talk to one person and one person only. You can do this because you know the problem they have and you know how to solve the problem for them! Easy!! Talk in their language, tell stories you know will support them, write (or speak) with the passion you have for helping them and solving their problem. You can use this method when you are writing or speaking to a crowd of people. If it’s a crowd in front of you, imagine in your heart that your perfect client is in the crowd and speak to them. That one tip will also help you remove any fear or nerves you have about speaking to a crowd.
- Practice the skill of talking to one person. If it doesn’t come easy to you, go back and do your research again. In my experience the most common reason for not getting a flow of writing or speaking to one person, is because you are not sure about exactly what it is they need, or you are not certain what you are offering. So think about which it is (or both) and work on that. Also don’t be too hard on your self if you are not getting it right the first time, keep going and keep practicing. Like any new skill you may need a little practice to feel more comfortable talking to this person. The more you immerse yourself in this way of thinking, writing and speaking, the more your perfect client will find you and know you are the right person to fix their problem!
Now you know how to get started and speak to the one person with the problem that you can solve. They will want more of you!!
Keep your focus and remember your perfect client is out there and they need you. Let them know you are there for them.
Keep practicing. The more you write or speak to the one person with the problem the easier it will become for you. It’s a win, win! You will connect with more people and will be able to help more people and your business will grow.
Make a start!!!