One of the biggest mistakes coaches, trainers and mentors make in my opinion of years of mentoring, is feeling as though they need a logo, business card, website and everything else lined up before they can make a start to getting their business off the ground and attracting clients.
Most coaches are coaches because they want to help people. That’s a really great thing to do. It would be wonderful if that was all there was to do!
I remember when I started out in 2010 I was excited, I’d completed my training to become a coach and then all I wanted was a business card, logo and website … as if these things were miraculously going to bring me paying clients. I was spending time and energy on these things when I could have been marketing myself and getting some cash flow happening.
When I look back I was quite naïve!
The same is happening now with many coaches I speak with. They are excited and want to help people and the first thing they ask is about branding and colours for logos. I do understand there is a certain feel that comes with a brand, and a certain passion that comes with having your own business, I also know that marketing is important as are paying clients.
Some of the things I learnt the hard way, were, using social media, learning to write – not like a Bank Manager!! – how to attract clients, how to use video, how to build a list of prospects and how to keep them interested, how to overcome nerves and be able to speak to groups, how to run a workshop, how to sell to groups that already want more of you, how to make free offers to collect email addresses, and oh so much more. How to build programs that sell, how to work with groups instead of one-on-one, (leveraging what I already knew) How to set my pricing, how to network, how to run larger high-end programs and webinars, … I think you are getting the gist of this … there is a lot to do.
Planning, was another huge learning curve for me. In my corporate position I was so focused on planning and never having time to complete what I had planned, I decided planning was not for me in my own busienss. I could not have been more wrong! Planning is a huge part of my daily routine, along with marketing and sales.
A huge part of running your own business as a coach, mentor or trainer, is knowing how to market and how to sell. Without this you will have no clients. It is that simple, unless of course you have someone else running this part of your business.
The other mistake I know many make is being a perfectionist and procrastinating because of that. The two go together. It is better to choose progress instead of perfection. It is better to get your business and yourself out to the world than to stop yourself because of a fear of getting something looking exactly perfect. Part of the problem with holding yourself back and not self-promoting is a fear of marketing yourself. Stepping out of your comfort zone and marketing yourself through social media, photos and videos, and also by speaking and running events is important if you are really wanting to make an impact and make a difference to the lives of others.
One last mistake is to attempt to do it all on your own.
There is not enough time in each day! As I am sure you can see from above, there is a lot to do. (all that I have listed and more – oh so much more) Rather than being like me in the first few years of my business where the only way I knew was the long way and the hard way and taking time that I really did not have, work with someone who has been where you are now. There is a lot of support available and it is a matter of choosing who is the right person for you. Connect with people, ask questions, research and find out how the mentoring works and how it will work for you. Working with someone who is there for you is going to move you forward much more quickly.
Go for it. You have everything to gain. Learn to be comfortable with being uncomfortable.
Let go of the fear and ask for help.