It occurred to me this morning as I was drinking my cup of tea, that I buy a particular brand of tea because that is the brand my Aunty Betty used. Let me explain. I loved my Aunty and I loved to visit her. She was a beautiful lady who enjoyed having company and of course there was always cups of tea and fresh sandwiches and beautiful homemade cakes to consume. I have wonderful memories of my visits and I remember vividly those enjoyable times as I sip my morning cuppa because the taste reminds me of the feeling of being loved.
In my experience as a mentor I know that very often the things you will do most of in your business are the things that have you feeling good. These things that consume your time are not necessarily the things you must be doing to build your business. They may be things that have to happen for you business to run smoothly, however they may not be the things that give you cash flow or extend your knowledge.
Let me explain even more. When you start out in business there are a lot of things that you must do, in fact the list can be overwhelming. There will come a point in time that you realise that you must outsource anything that does not have to be completed by you. There are some things that only you can do and that should be your focus.
What usually happens is that you have particular tasks that you love doing. It could be coaching or mentoring face to face rather than by phone or Skype. It could be putting posts on Facebook. It could be catching up with people who you have coached in the past. It could be having coffee chats with potential clients. It could be networking with a group of ladies you enjoy socializing with.
The fact is that for your business to expand you must spend most of your time in the area of marketing and sales – and of course coaching and mentoring. You are a leader, an entrepreneur, and therefore your time must be spent on doing the things that will add value and dollars to your business. Initially this might not be the areas that make you feel good.
Spend more time doing the things that you are not comfortable doing.
Spend more time –
- Marketing and selling your programs
- Picking up the phone
- Learning and growing
- Out of your comfort zone
- Brainstorming new ideas
- Letting go of the things that do not add to your bottom line
- Working on increasing cash flow
- Working on building your empire
- Standing out amongst the crowd
To your success!