I was reminded again recently as I worked mentoring a group of ladies about to deliver a presentation that was purely for the purpose of learning the art of selling their programs or as what is known as an up sell. In my experience this is one area that most women find challenging, and it is one area that has to happen, especially if you are in your own business and running a workshop, seminar or presentation. All too often being confident to give an “up sell” within your presentation can be daunting to say the least. Most women new to presenting or new to running a business will brush over this one important part of the presentation. They will rush toward the end, often running out of time and the one section of the presentation that is missed is the opportunity to present more about their programs or products that people in the audience may want more of.
What is it about human nature that holds us back from confidently talking about ourselves and what we have to offer?
When you have connected with your audience you have a captive group wanting more of you. If you have given a great presentation then you may have your audience hanging off every word and wanting to know how they can work with you or at the very least they will want to know what else you have to offer them. This is the time to give them more and let them know exactly what you do and how they can connect with you even more by taking up your offer.
Now … back to the 3 P’s.
Practice. Practice. Practice.
It is really that easy! So I am asking myself – if it was really that easy why is it that most people just don’t take the time to practice? Do you not make the time? Do you not understand the importance of practising? Do you feel just a little bit silly standing in front of a mirror presenting to yourself? What ever it is for you, you must be able to get out of your own way and understand presenting your programs and products to an audience is an exceptionally important part of any presentation.
- Practice. Practice. Practice.
- Slow down
- Take your time
- Have a structure
- Be certain
- Give the audience what they want
- Show your confidence
- Give social proof
- Allow enough time
- Make the offer confidently
If you would like any further information about presenting your offer with confidence, leave a message below.